Psychology of Website Design - iConnect Solution

A website is much more than the face of your business or delivering content. The feelings of a visitor will directly correlate with the brand or organization by visiting their site. The race of taking attention of the visitors is increasing rapidly than ever.

Designs can play with psychology of the viewers. It can impact them with both possibilities of positive and negative. Web design elements give a feel to the visitor which can affect the mood, attitude and experience of the same.

To make the website go gaga, web designers are adapting to designing based on psychology. This simply means to design from visitor perspective. Our brain remembers the thing which pleases it. Just like colors if you can use them effectively you can influence people easily.

Use High Quality Images

Humans can memorize images better than texts. Try to give maximum information by using images. Info graphics can help you in that case. Show the most important part of your business with images.

Don’t use stock images as they will set an unprofessionalism effect of yours. People always feel more connected with original and organic pictures. Use them wisely and you can link to the visitor’s subconscious.

Choose the Easy to Understand Layout

How your website is presenting the options and other features also play an important role for visitor. A cool looking website functioning can make the user excited.

Also don’t do it much or it could irritate them too. Nobody is going boggle around your website for too long. And not for even a minute if they are in a hurry to find some information. Find a balance and use it accordingly.

A well layout can work in your favor if you use it smartly.

Choice of Color

This hits the customer quicker than anything else. The colors you use in your website can directly impact to the mood of the user. Well this thing can be confusing as each individual have its own taste of colors. Some people like dark colors and some light.

To differentiate between them effectively you need to choose the colors which please the both types of people. You need to also represent your brand through the colors you’ll use. It doesn’t make sense if you use dull colors if you have a fitness business or punchy dark colors like red and black if you have a health company.

You need to grind for a while to get a hang on this one.

Texts and Fonts

Now it is also a game changer. If you can do it effectively this will make the readers to link deep into your content. Use the fonts which matches your content.

You will not describe a product with unpleasant font such as you will unable to give Goosebumps to your readers if you use happy looking kind of text in your horror story. To make things work in this case you need try and learn about fonts. Also observe them by experimenting between different kind of text styles to see which suits your content better.

Apply Relaxation Spaces

This is exactly how it sounds. Nobody can work for 8 hours continuously without a bit of rest. Your visitors are reading your content simultaneously and they need rest too.

Apply spacious white partitions in your website to relax the visitors. Putting too much texts and images will only backfire at you. Describe your products and services briefly. People don’t want to read those long paragraphs. Write exciting and short notes to keep them excited about your offerings.

Psychology of human brain is a very vast topic yet interesting. Keep experimenting from your side to find the style which works for you. Understanding of the human nature can help you a big time and also give you an advantage over the competition.

Source of Article - Digital Marketing Agency in Pitampura